Speaking & Press

My speaking engagements & publications (updated through April 2019):

“Top Marketing Trends for 2019” podcast.  Marketing Trends is created by The Mission, 2x “Best of 2018” podcast by Apple.

• Part 1: 2:50 – How Brian became a marketer. 6:05 – Why the top of the funnel will shrink in 2019 and what it means for marketers. 8:45 – What to do about a shrinking funnel.  13:50 – Brian explains paid-acquisition arbitrage. 20:00 – Why podcasting may be a big opportunity.
• Part 2: 1:00 – Brian introduces the trend of consumer businesses becoming their own platforms, and what this means for growth and product marketing. 3:20 – Creating cross-functional growth teams. 7:00 – Why the Head of Growth title will flatline and decline.  13:20 – The ways in which SaaS companies will act even more like consumer businesses.

“Growth & User Acquisition” panel with growth leads from Dropbox, Eventbrite, and Instapage.  Global Growth Marketing Conference 2018 (December 13, 2018)

“Starting and Scaling Marketplaces” roundtable conversation with Uncork Capital portfolio companies (May 16, 2018)

“Growth Hacking In Consumer Tech” – Panelist at the Wharton Entrepreneurship Summit with Casey Winters and Elena Verna (April 13, 2018)

“Driving Marketplace Growth Via Buyer <–> Seller Overlap: How Eventbrite, Airbnb, Uber And Other Two-Sided Networks Leverage This Massive Viral Lever” – Speaker at The Marketplace Conference 2018 (March 22, 2018)

“Growth Lessons Learned, From Starting Through Scaling” – Guest on the Inside Intercom podcast (March 9, 2018)

“Mission-Driven Growth: Connecting The World Through Live Experiences” – Keynote speaker at GrowthHackers Conference, San Diego CA (February 6, 2018)

Reforge Growth Series – Founded by Brian Balfour and Andrew Chen, Reforge is a selective and intensive growth training program for experienced professionals in marketing, product, data, and engineering.  Since 2016, I have been a repeat guest speaker and lecturer on topics including organic growth, virality, network effects, marketplaces, and growth models/loops.

“Building Marketplaces: From Zero to Billions” – Speaker at Global Growth Marketing Conference, San Francisco CA (December 7, 2017)

“How CMOs Can Get More Creative, Influencer Marketing 2018 Predictions, YETI Stories are Fantastic, and Spotlight on Eventbrite’s Brian Rothenberg” – Blog post in The Mission (December 6th, 2017)

Guest Lecturer at Stanford Graduate School of Business, MBA elective “MKTG 326: Customer Acquisition For New Ventures”, Stanford CA (October 27, 2017)

“Starting and Scaling Marketplaces with Eventbrite VP & GM Brian Rothenberg and Greylock Growth Advisor Casey Winters” – Guest for Greylock Partners podcast (June 21, 2017)

“How to Build & Scale a Marketplace from $0 to Billions” (video) (slides) – Speaker at Traction Conference, Vancouver BC (June 1, 2017)

“How To Build A Billion Dollar Marketplace From Scratch” (video) – Speaker at Products That Count, San Francisco CA (April 26, 2017)

“How to quantify product market fit” – Mentioned as influencer for this Hackernoon blog post (February 8, 2017)

“50 People You Should Know In Growth” – Blog post by Tradecraft (July 28, 2016)

“Answers To Your Tough Questions About Growth — Learned While Scaling Eventbrite’s $5B+ Growth Engine” – Article on First Round Review  (May 9, 2016)

“The Keys To Implementing And Maintaining A Growth Process And Culture” – Fireside chat with Sean Ellis at the GrowthHackers Conference (February 18, 2016)

Tradecraft: an intensive training program for smart, motivated people who want to get into tech.  Guest lecturer and group Q&As in 2016, 2015, and 2014.

“Every Company Needs A Growth Manager” (full case study) – Contributor to Harvard Business School case study.

“Step 1: It Begins with Product Market Fit” – Cited in Ryan Holiday’s Growth Hacker Marketing Course (2016)

“I’m Brian Rothenberg, VP of Growth at Eventbrite. Ask me anything!” AMA on First Round Capital’s Private Network (August 21, 2015)

“Driving Growth Through Emotion, Events, & Evangelism” (video) (blog post) – Speaker at Marketing United Conference, Nashville TN (April 30, 2015)

“Hey, Marketers: Find That One Key Growth Lever” – VentureBeat article (August, 5, 2014)

“Align Marketing and Product to Maximize User Growth (video)” – Speaker at VentureBeat’s GrowthBeat Conference, San Francisco CA (August 5, 2014)

Guest Speaker at UC Berkeley Haas School of Business, MBA Digital Media & Entertainment Club (October 8, 2012)

“Success Stories About People Getting Business Jobs In The Tech World” – Mention in Forbes (April 26, 2012)

“TaskRabbit Acquires Service Provider Directory SkillSlate” – Article in TechCrunch (January 9, 2012)

“SEO For Startups” – Speaker at First Round Capital CEO Summit, San Francisco CA (2011)

“No More Milestones, I Mean It” – Blog post on one of our SkillSlate board meetings.  By Phin Barnes, Partner at First Round Capital (May 27, 2011)

“Bartek Ringwelski And Brian Rothenberg, SkillSlate: 27 Million And Counting” – Article and video interview in the Huffington Post and AOL Small Business (March 7, 2011)

“Video Interview: Brian Rothenberg of Skillslate” (video) – Article and video in The Huffington Post (February 22, 2011)

“SkillSlate Grabs $1.1M To Find Local Service Providers” – Article in The New York Times (October 20, 2010)

“SkillSlate, Efficiency In Local Markets And My Bulldog Barclay” – Blog post by Phin Barnes, Partner at First Round Capital (October 20, 2010)

“Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay” – Article in TechCrunch about one of the acquisitions my former micro-PE fund made (March 26, 2009)

“Yahoo! Real Estate Updates Home Values Search with Maps and Local” – Blog post I wrote on the Yahoo! Search Blog about a new home valuation feature that I launched with Zillow, their first ever distribution partnership (may 24, 2007)